Transforming Jacquemus at 33 New Bond Street, London
Bry-kol was delighted to work on the transformation of a renowned fashion brand store in 2024.
Jacquemus is a luxury French fashion brand founded by Simon Porte Jacquemus in 2009. Known for its minimalist, modern, and playful designs, the brand has gained global recognition for its oversized silhouettes, asymmetrical cuts, and vibrant color palettes. Jacquemus is especially famous for its Le Chiquito bag, which became an iconic fashion statement due to its tiny size and bold aesthetic.
The brand draws inspiration from Southern French culture, often incorporating a Mediterranean aesthetic with breezy fabrics, sun-kissed tones, and relaxed yet sophisticated silhouettes. It has been a favorite among celebrities and influencers, frequently seen on runways during Paris Fashion Week.
When Jacquemus planned to open its flagship store on London’s prestigious New Bond Street, they needed an environment that matched their reputation—minimal,modern, and energy-efficient.
The challenge? Converting a former art gallery into a high-end retail space while ensuring optimal climate control for both customers and delicate luxury products.
That’s where Bry-Kol came in. Commissioned by a reputable consulting practice, we were tasked with redesigning and refurbishing the entire HVAC system, ensuring a seamless transition from gallery to retail without disrupting the building’s structural integrity.
Our Approach
Every retail space has unique needs, and this one was no exception. Given the constraints of the existing mechanical installations, our team developed a tailored HVAC refurbishment plan, working closely with consulting engineers and the client to meet Jacquemus’ exacting standards.
Key Deliverables
- We installed a new air conditioning and ventilation system to maintain an optimal in-store temperature, enhancing customer comfort and preserving product quality.
- Upgraded the existing plumbing to accommodate the store’s operational requirements.
- Implemented an upgraded control system to improve energy efficiency and sustainability—an essential factor for a modern luxury brand.
- With a strict deadline in place, our team delivered the entire project within just 12 weeks, ensuring the store was ready for its grand opening on time and within budget.
The Result
The successful completion of this project meant Jacquemus was able to open its doors to customers on schedule, with a climate-controlled environment that enhances their shopping experience.
But our commitment didn’t end there. We continue to support the store through a comprehensive service and maintenance contract, ensuring their mechanical systems remain efficient and reliable in the long run.
Why Bry-Kol?
Luxury retail spaces require more than just heating and cooling—they need precision, reliability, and efficiency. With our expertise in high-end commercial refurbishments and our ability to deliver under tight deadlines, Bry-Kol was the perfect partner for this transformation.
If you’re looking for a trusted HVAC solutions provider for your next retail project, get in touch with us today.











